Marco Bassetti Says Banijay Has Spent $1.1B On “Creativity” In Four Years But Warns U.S. Giants Must Reward European Producers

Deadline - Oct 20, 2026

Banijay Entertainment CEO Marco Bassetti has revealed a €1B ($1.1B) spend on “creativity” over the past four years, but has warned of trouble ahead if Hollywood studios don’t provide better “rewards” for European producer. The Italian-born exec outlined the spend, which is a significant outlay for an independent producer, during a session at Rome’s MIA […]

Read full article

More News

Trendy Reporter

We keep track of what's happening in the entertainment industry today. Best of all, it's not just plainly entertainment news report, but we report it in style.

Newsletter