‘Coyote vs. Acme’ Crosses $100 Million: Inside the Underdog’s David vs. Goliath Marketing Campaign | Exclusive

We look at how the movie, dumped by Warner Bros., made a miraculous return thanks to efforts from Maximum Effort and 42West that leaned on its death and resurrection The post ‘Coyote vs. Acme’ Crosses $100 Million: Inside the Underdog’s David vs. Goliath Marketing Campaign | Exclusive appeared first on TheWrap.