Margiela touts genderless fashion in Paris with new campaign

A model wears a creation for the Courreges Spring/Summer 2019 ready to wear fashion collection presented in Paris, Wednesday, Sept. 26, 2018. (AP Photo/Christophe Ena)

Margiela touts genderless fashion in Paris with new campaign

PARIS — Maison Margiela went co-ed in Wednesday's installment of Paris Fashion Week, as designer John Galliano bravely championed gender difference in a powerful new runway show.

It's an important issue everywhere, but particularly in the image-driven global fashion industry which has intentionally blurred the definition of and boundaries between men's and women's clothes in recent years to produce genderless designs.

Courreges' new designer unveiled her debut collection, and Dries Van Noten delivered a visual ode to flowers.

Here are some highlights of the spring-summer 2019 shows:


It was a bold statement against what Margiela called "binary stigmatization" of women's and men's styles.

It made for a creative catwalk show trumpeting genderless fashion and featured unisex wardrobe staples, such as "the overcoat, the caban, the cape."

They were snipped away to deconstruction by designer Galliano's talented scissors.

A bow on a party dress in salmon floral satin jacquard stylishly hung off a gray menswear jacket.

A sparkling gold cape dress, modelled on a shaggy haired man, had incisions and a weight that evoked a men's coat.

While the gender-bending was the dominant theme, other plainly-fun references were sneaked in — such as a lace dress bonded with sheer georgette to evoke swimwear.

It was what the tongue-in-cheek house dubbed "appropriating the inappropriate."


In the guise of Margiela's new "Mutiny" perfume launch, guests at the Wednesday morning show were educated with a powerful short film about gender.

Margiela is one of the first houses to confront and explore the thinking behind this industry-wide approach, which has crept into many of Paris' major catwalk shows almost unexplained, including Kenzo, Givenchy, Saint Laurent and Vivienne Westwood.

Some attribute the decision to merge male and female designs to financial pressures (given it's less costly to show both in one go), yet others see it more societally, given that the West is increasingly in awareness of the fluidity of gender.

In the Margiela film, narratives by six women echoed around the Grand Palais show venue, including by model Hanne Gaby Odiele who publicly came out as an intersex woman last year.

In the film, Odiele explains her struggle with "characteristics that don't really (fit) the definition of female or male" ... "a lot of people live with it alone and in secrecy, and feel very ashamed."

"The first thing you hear when you're born — 'It's a girl' or 'It's a boy' ... this is my mutiny," Odiele continued.

Odiele modeled in the show, walking proudly down the runway in a double-breasted satin suit to cheers and applause.


It was the debut collection for Yolanda Zobel, a media-shy French-German designer whose appointment at Courreges was announced in February.

Though Zobel previously worked "behind the scenes" at Jil Sander and Acne Studios — little is known of her previous work.

Wednesday's show had a lot to prove — given the storied history of the brand that was founded in the 1960s and famed for its signature miniskirt and space age designs.

After years in the wilderness, the house was relaunched in 2015 to critical acclaim.

Zobel's effort didn't quite hit the mark.

The designs nicely captured the signature sanitized feel of the house — such as one neat white thigh-high coat with sheer panel underneath.

Loose yellow and white '60s shorts cut a fine ensemble with an off-white silk top with circles over the breasts.

But Zobel grappled with too many ideas — in style, silhouette and detailing — and it sometimes came off overly busy.

For instance, a dramatic steel blue A-line anorak was paired with black Mary Jane shoes on a model in cyclist's shades and pattered tights.

It felt like the talented Zobel was trying too hard.


As bright as a bloom in spring.

Belgian master Dries Van Noten fashioned up a fluid collection of sumptuous floral-inspired clothes that moved in a softer-than-normal direction.

What the house called a "decisive" and "fresh" color palette translated as sunflower yellow, white, cadmium and powder blues, florals and earths.

And the flower theme cross-pollinated to the garments.

Loose tops unfurled like a flower at the hem, and sometimes sported droplet embellishments that resembled petals.

Prints featured botanical images.

While the natural markings of danger — contrasting color and white stripes — appeared in black supple silk skirts and in a blue menswear jacket and assorted dress.

The latter had an all-enveloping quality that made it look as if blue and white stripes had been left organically to grow over the model's body.


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